On October 17, 2018, Michael Coles officially launched his book titled “Time to Get Tough: How Cookies Coffee and a Crash Led To Success in Business and Life,” where he recounts the failures and successes that led him from poverty and a near-fatal motorcycle accident to founding a $100-million company and becoming the namesake of the business school at Georgia’s third largest university. In the memoir, co-authored with Dr. Catherine Lewis, Coles reflects on his notable life and shares a wealth of knowledge and tips that he has gathered over the years as a business leader. Read more.